When I get an email from a photographer asking for SEO help, the first thing I do is go give their site a quick SEO inspection. One of the first things I look for during that inspection is the presence of search optimized permalinks. If your permalinks aren’t at least moderately optimized, you’re losing both potential ranking power and visitors from Google.
In this post: I hope to explain what permalinks actually are, how they can benefit you, and I do my best to help you understand the pros and cons of different permalink structures. Probably in waaaay too much detail. I’d rather give you more information so you can make better choices than not give enough and leave you hanging.
